Privacy Policy
Effective Date: June 20, 2025
Should you have any questions or need assistance, please do not hesitate to contact us. We would be happy to hear from you. You can email us at heartflight@gmail.com.
About HEARTFLIGHT
HEARTFLIGHT HK LIMITED is an international company headquartered in Hong Kong (Company Number: 3283659), with our physical office located at 58/F, Central Tower, 99 Queen's Road Central, Central, Hong Kong. We are dedicated to connecting the world through innovative solutions, with a core mission to build safe and efficient service platforms that deliver outstanding value to global users.
Our products and services are designed to meet the diverse needs of modern society, ensuring every user enjoys a reliable and seamless experience. The company adheres to the highest professional standards, strictly complying with Privacy Policies and Terms of Use to safeguard user rights and data security.
1. Introduction
This is the Privacy Policy of HEARTFLIGHT HK LIMITED ("HEARTFLIGHT HK LIMITED", "us", "we", or "our"), which is incorporated into and is subject to our Terms of Use. Please read on to learn more about our data handling practices. By visiting our website ("Site"), or accessing or using our HEARTFLIGHT HK LIMITED mobile application ("App") or all of the services available therein or related thereto (collectively referred to in this Privacy Policy as the "Service"), you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use the Service.
When you visit the Site or App, we may collect data from you as described below. When you register and use your account with us, we will collect data from you to provide the Services. The types of data we collect depend on how you use our App and Services.
2. Information We Collect
When you visit and use our Site or App, install the App on your device, or register for an account with HEARTFLIGHT HK LIMITED, personally identifiable information about you is collected to enable us to provide you with the Services. Further details are set out below.
2.1. "Registration and Account Data"
When you install the Service on your device and/or register for an account with HEARTFLIGHT HK LIMITED, personally and/or non-personally identifiable information about you may be collected. There are two types of Registration and Account Data:
- Information You Provide (Mandatory) – You will be asked to provide your gender, name or alias, date of birth, and your mobile phone number or email address. This is important to help us provide you with the connection and friends features in our Service.
- Information You Provide (Optional) – You may also choose to provide other personally identifiable information, such as your photos or videos, a description of yourself, and information about your interests. For example, you can indicate your interests on your profile page. The provision of such information is entirely optional. If you register and log in using your Facebook, Apple, or Google account, we may also collect additional information that you make available to us. For example, if you register with HEARTFLIGHT HK LIMITED using your Facebook account (e.g., Facebook Connect), we may collect and store your Facebook ID and corresponding token on our servers for automatic login and profile information. If you give us your express consent, we will have access to and may collect certain information you make available on Facebook (e.g., your first and last names, email address, profile picture, birthday). We will store it on our servers and use it to facilitate your use of the Service—for example, we may synchronize your HEARTFLIGHT HK LIMITED account across different devices you use to access our Service.
We also use your contact information to market to you as permitted by your country's laws—for example, to inform you of new offerings for our Services or updates regarding changes to our Services, and to help others find your account if your settings permit, including through third-party services and client applications. You can use your settings for email and mobile notifications to control notifications you receive from us. You can also unsubscribe from a notification by following the instructions contained within the notification.
In addition to video calling features, you can use our personal text messaging service as part of the Services in the App. When you communicate with others by sending or receiving text messages, we will store and process your communications and related information. This includes scanning for malicious content, detecting abuse and prohibited images, and addressing reported issues. We also use information about whom you have communicated with and when (but not the content of those communications) to better understand the use of our Services and to protect the safety and integrity of our platform.
2.2. Location Information
"Location Data" is information such as your current location derived from your GPS (GPS coordinates), Wi-Fi (approximate city location), or IP address (country location), which may be disclosed to us, other users, or both. We require Location Data to securely and reliably set up and maintain your account, provide our Services to you, and maintain the integrity and security of our Services. Your current location is essential to the effective operation of our Services and helps us ensure the correct and anticipated connections are made.
Consequently, we may collect, use, and store additional information about your location—such as your current precise position or places where you've previously used our Services—to operate or personalize our services, including providing more relevant connections.
2.3. Log Data
We receive information when you view content on or otherwise interact with our services, which we refer to as "Log Data."
For example, when you visit our websites, sign into our services, interact with our email notifications, or use your account to authenticate with a third-party service, we may receive information about you. This Log Data includes your IP address, browser type, operating system, configuration information made available by the HEARTFLIGHT HK LIMITED app or desktop browser, the referring web page, pages visited, location, your mobile carrier, device information (including device and application IDs), search terms (including those not submitted as queries), and cookie information. We also receive Log Data when you click on, view, or interact with links or make connections on our Services, as well as general information about your communications on HEARTFLIGHT HK LIMITED, such as the user you have communicated with and the date and duration of your communications (but not the content of such communications, unless required for safety and security reasons), including when and if you install another application through our Services. We use Log Data to operate our Services and ensure their secure, reliable, and robust performance. The purpose of using Log Data is to protect the security of accounts, determine what is popular on our services, and importantly, to enable you to connect with new and former connections on HEARTFLIGHT HK LIMITED. We also use this data to improve our Services and the effectiveness of our marketing. Additionally, we use metadata—information related to items you have made available through HEARTFLIGHT HK LIMITED, such as the date or location of a connection made via the App.
We do not keep Log Data beyond 30 days.
2.4. Other Third Parties and Affiliates
We may receive information about you from third parties, such as partners who help us evaluate the safety and quality of content on our platform, our corporate affiliates, and other services you link to your account.
We use the information we receive to operate our Services. For integrations we formally support, you may revoke permission at any time from your application settings; for other integrations, please visit the other service you have connected.
You may provide us with payment information, including your credit or debit card number, card expiration date, CVV code, and billing address, to make purchases provided as part of our services. If you make a payment or send money using our features or Services, including through an intermediary, we may receive information about your transaction, such as when it was made.
2.5. Personalizing Based on Your Inferred Identity
When you log into HEARTFLIGHT HK LIMITED on a browser or device, we will associate that browser or device with your account for purposes such as authentication, security, and personalization. Subject to your settings, we may also associate your account with browsers or devices other than those you use to log into HEARTFLIGHT HK LIMITED (or associate your logged-out device or browser with other browsers or devices). When you provide other information to HEARTFLIGHT HK LIMITED, including an email address, we associate that information with your HEARTFLIGHT HK LIMITED account. Subject to your settings, we may also use this information to infer other information about your identity—for example, by associating your account with hashes of email addresses that share common components with the email address you have provided to HEARTFLIGHT HK LIMITED. We do this to operate and personalize our Services. For example, if you log in through Facebook, we connect with your age profile there to help maintain the required standards for using our App and Services.
2.6. During Usage of the App
- Device Information – HEARTFLIGHT HK LIMITED may collect and store information about the device(s) you use to install and access the App, such as your device model, unique device identifier, IP address, device capability, and statistics on page views.
- Your Activity – HEARTFLIGHT HK LIMITED may collect and store information about your and others' usage of and activity within the App and our Site, including matches, numbers of matches made by members, match durations, text messaging, music choices made using the App's messaging service, and usage by geographies. We require access from your device to use and copy your photos for your profile picture and any photos/media files you choose to share, so they can be reproduced in the App and on our Site. We require the ability to access your camera/microphone and to record video/audio to deliver video and audio, including music files and related files, for you to use and enjoy the Services while using the App and our Site, and to help us with compliance requirements, such as ensuring users under 18 are not permitted to use our App or Site.
- Content You Shared – HEARTFLIGHT HK LIMITED allows you to share your profile, interests, text messages, photos, screenshots, videos, music, and other communications in the App with other users. If you choose to do so, your in-App profile, interests, text messages, photos, screenshots, videos, music choices, and other communications will be stored on our servers. Additionally, if you choose to share these items with other HEARTFLIGHT HK LIMITED users, we may not be able to remove them from our servers or make them unavailable to anyone you have shared them with. By choosing to share such information, you agree that you may no longer be able to control how that information is used and that it may become publicly available (depending in part on your actions or the actions of other users with whom you have shared the information). HEARTFLIGHT HK LIMITED shall not be responsible for any use or misuse of such information that you share with other users. Please refer to Part 7 below for more information on the parties with whom you may choose to share your content.
- Content You Created – We may also collect and store any user content (e.g., photos, screenshots, comments, interests, and other materials) that you create or post on the App ("User Content").
- Information About Transactions Made Through Our Service – To complete a transaction, you will be requested to provide your payment information, including your credit card number, card expiration date, CVV code, and billing address. In that event, we will transmit your information securely directly to a third-party vendor or merchant who will collect such information to process and fulfill your purchase. HEARTFLIGHT HK LIMITED may process or store your payment information. However, we may store other information about your purchases made on the App, which may include the merchant's name, the date, time, and amount of the transaction, and other behavioral information such as your purchase history.
- Error-Reporting Information – We also collect error-reporting information if the App crashes or fails to operate properly so that we can investigate the error and improve the stability of the App for future releases. Generally, these reports do not contain personally identifiable information, or only incidentally. They contain information such as the type and version of your device, the device identifier, the time the error occurred, the feature being used, and the state of the App when the error occurred. We do not use this information for any purpose other than investigating and fixing the error.
2.7. When You Visit Our Site
We may use online tracking technologies such as cookies, pixel tags, web beacons, and other similar technologies to automatically collect information about:
- Your visits to our Site, such as your browsing history, how long you stay on our Site, and how often you visit;
- Your location information as provided by your mobile or other device when you interact with our Site, including your IP address and general geographic location; and
- The device you use to browse our Site (e.g., your device ID, operating system, type of device, browser type and version, mobile application crashes, other system activity, and third-party sites you were using before interacting with our services).
You have the right to disable any of these online tracking technologies. These help us ensure you can log into your account securely, develop our Services using data analytics, and create new services for our users. To learn more about how we use the above data, please see the Cookie Policy section below.
2.8. Age
The Service is not directed at children or persons under the age of eighteen (18), and we do not knowingly collect personally identifiable information from children or persons under the age of eighteen (18) as part of the Service. However, we do collect information regarding your age to ensure underage users are not part of our platform, thereby maintaining the security of our Services. We also use third parties to help us maintain the correct age profile for our App. If we become aware that we have inadvertently received or collected personally identifiable information from a user under the age of eighteen (18) as part of the Service, we will delete such information from our records. If you are under the age of eighteen (18), please do not use the Service.
3. Your User Profile
You can access, control, and modify the information you provide for your user profile on the App (your "Profile") at any time. This includes your Profile and profile pictures/videos, name, interests, personal bio, languages you speak, and your birthday, all of which can be shared with your HEARTFLIGHT HK LIMITED contacts. Therefore, please ensure you only share what you wish to include in your Profile. Your Profile will be made available to other users of the App who are connected to you. Additionally, your Profile is discoverable by other App users—for example, through listings of App contacts that may include your proximity to other users.
You may also choose to "block" any other HEARTFLIGHT HK LIMITED user in your contact list in the App, which will prevent them from discovering your Profile at any time. Furthermore, HEARTFLIGHT HK LIMITED may pre-populate your Profile with certain information, such as your name, Facebook profile picture, date of birth, email, gender, and Facebook ID, if you have logged into your account on the App using your Facebook account. You can delete and change your Profile information in the App as indicated below in Section 13 and in our Safety Centre.
4. Purpose and Use of Personal Information
We adopt the data minimization principle when collecting and using your data and ensure that your data will only be used in accordance with the stated purposes below. We will only process your data in connection with the Service and for other related business purposes, including:
4.1 To Provide You with the Service, Including:
- Connecting you with other users within the App;
- Enabling you to share your Profile with other users on the App;
- Providing you with the video and audio call functions of the App;
- Allowing you to send images and videos through the App;
- Showing you the names of persons you communicate with and showing your name to persons you communicate with on the App; and
- Providing you with certain features of the App that may be offered from time to time, such as our Premium Services (please see our Terms of Use), playing games, and sharing/playing music during your video calls.
- Enabling you to contact us;
- Connecting with third parties for payment processing; and
- Running analytics to provide you with better and relevant connections, offer you additional promotions, and provide updates to our Services.
4.2 To Help Us Administer and Maintain Your Account and User Profile on the App, Including:
- Creating and updating your account; and
- Delivering any administrative notices, alerts, and communications relevant to your use of the App.
- Facilitating networking opportunities through the Service and providing you with location or interests information relating to other users of the App.
- Using the information we have to develop, test, and improve our Services, including by conducting surveys, compiling research, statistics, and analytics on user habits and behaviors (such as transactional history and online interactions), and testing and troubleshooting new products and features.
- Handling and processing payments for transactions carried out through the Service via third-party providers.
- Using the information we have to send you marketing communications and notifications (including details of our Membership Loyalty Programme) and to communicate with you about our Services, policies, and terms.
- Using your information to respond to you when you contact us.
- Sharing with Third-Party Partners and the HEARTFLIGHT HK LIMITED Group (see Section 6 below) to meet our contractual obligations.
4.3 Promote Safety, Integrity, and Security.
- For audit, compliance, controls, security, and other risk management purposes, we use the information we have to verify accounts and activity, combat harmful conduct, detect and prevent other bad experiences and illegal behavior, maintain the integrity of our Services, and promote safety and security. For example, we use a combination of automated detection technology and manual review of the data we have to investigate suspicious activity or violations of our Terms of Use and policies (such as this Privacy Policy) and enable you to report and contact us if you have any issues to raise.
4.4 For Business Management Purposes, Including Data and Record Management:
- To establish, exercise, and/or defend our legal rights.
- To comply with our legal, regulatory, and reporting requirements to regulatory bodies.
- To ensure the safety of users through content moderation.
- In connection with a corporate transaction involving HEARTFLIGHT HK LIMITED, such as the purchase or sale of a business unit, an acquisition, merger, sale of assets, or another similar event.
- To enable us to provide the Services and fulfill our contractual commitments to you.
- To enable us to carry out our contractual obligations with our HEARTFLIGHT HK LIMITED Group and third parties.
4.5 Information Across Our Services:
- We connect information about you and your activities on HEARTFLIGHT HK LIMITED with our other Apps and Services to provide you with a broad engagement experience and a more tailored and consistent experience across your use of the Services.
5. Legal Basis for Processing Your Data
There are different legal grounds for processing your data while you use our Service. We process your data based on one or more of the following:
- Contractual Necessity: As necessary to fulfill our contract (Terms of Use) with you.
- Legitimate Interests: Where processing is necessary for legitimate interests pursued by us or a third party (e.g., fraud prevention, network and information security, internal administrative purposes), except where such interests are overridden by your interests or fundamental rights and freedoms requiring protection of personal information.
- Your Consent: Where you have given us consent to process your personal information for specified purposes, such as providing our Service and other items you request.
- Legal Obligation: Where processing is necessary for compliance with a legal obligation or requirement.
- Public Interest/Vital Interests: As necessary in the public interest or to protect your vital interests or those of others.
6. Sharing with Third-Party Partners ("Shared Information")
We provide information and content to affiliates, vendors, and service providers who support our business—such as providing technical infrastructure services, analyzing how our Services are used, providing customer service, security services, facilitating payments, music sharing, or conducting surveys. Examples of where your information may be disclosed or transferred to other users, our affiliates in the HEARTFLIGHT HK LIMITED Group, or Third-Party Partners for any of the purposes mentioned above to enable the Services to be provided to you include:
- Your publicly visible information and Profile, which may include your HEARTFLIGHT HK LIMITED ID, name, gender, region, photos, date of birth, interests, in-App music playlist, etc.;
- All information you make available to other users or information about you made available by other HEARTFLIGHT HK LIMITED users;
- Our parent company, subsidiaries, affiliates, and/or branch offices (collectively, the "HEARTFLIGHT HK LIMITED Group") who support the App or Site Services, as well as the integration of your information with our other apps that deliver and perform the Services;
- Any of our or any HEARTFLIGHT HK LIMITED Group member's agents, contractors (including IT companies supporting our website and other business systems), back-office service providers, payment service providers, data management and analytics service providers, data cleansing service providers, and, subject to your consent, direct marketing companies and mailing houses helping us manage our electronic and mailed communications;
- Any relevant third parties, such as telecommunications operators, third-party collection agencies, credit reference agencies, security agencies (including identification verification service providers), credit providers, banks, financial institutions (including any payment processors);
- Any professional advisors (including our legal advisors and auditors);
- Any regulatory authorities, law enforcement, courts, and other governmental agencies; and
- Any actual or proposed assignees or transferees of any part of our business or operations.
7. Parties with Whom You May Choose to Share Your User Content
Any information or content you voluntarily disclose or post on the App, such as your User Content, becomes available to the public. Once you have shared such User Content or made it public, it may be viewed and re-shared by others, and it may not be possible to prevent the distribution of that Content once it becomes public.
Even if you remove any User Content (e.g., screenshots) you created or posted on the App, copies may remain accessible in cached and archived pages of the App, or if other users or third parties have copied or saved such information (e.g., from Facebook).
Any personally identifiable information you (i) share in text messages, photos, videos, or otherwise in or through the App with other users, or (ii) submit via live messaging on the App, can be viewed and used by others. HEARTFLIGHT HK LIMITED is not responsible for any use or misuse of such information you share or submit.
8. Direct Marketing
If you have opted to receive direct marketing content from us via your notifications, you agree that we may use your personally identifiable information to:
- Send you direct marketing communications—for example, regarding Diamond offerings, latest news, events, updates, offers, contests, and promotions related to our Service; or
- Analyze your preferences, online behavior, and transactional history to gain insights so we can customize updates, promotions, offers, and services presented to you via our Site, App, direct marketing communications, social media, or other means (e.g., email).
Before providing you with direct marketing communications, we will always ask for your consent. You can choose to opt out of receiving such communications at any time. Please see the section on Your Data Protection Rights below.
9. Data Access and Removal
You can always control what information you choose to share with us on the App (except for information we have indicated as mandatory). To do so, you can change your settings in the App or on your mobile device. Alternatively, you can uninstall the App from your mobile device entirely.
You can choose to remove your data at any time. If you ask us to delete your account, we will use commercially reasonable efforts to remove your data from our servers, subject to any applicable legal or other requirement to maintain certain records of your personally identifiable data. Please note that deleting your personally identifiable data from our database may result in us being unable to provide you with the Service.
10. Outbound Links
If you access a website or application provided by a third party—including through the App or Site—such third party may also collect information about you. We do not own or control and are not responsible for the privacy practices of third-party websites or applications. Please refer to the privacy policies of each such third party for more information about how they collect and use your information. This Privacy Policy does not apply to any exchange of information between you and any such third party.
11. Security
Protecting your privacy and personal information is a top priority for HEARTFLIGHT HK LIMITED. We protect the privacy and security of all personally identifiable information you provide. We conduct stress tests on our systems to help us improve. Access to all personally identifiable information is strictly restricted to HEARTFLIGHT HK LIMITED and HEARTFLIGHT HK LIMITED Group employees, contractors, agents, Third-Party Partners, and service providers who need to know that information to provide, operate, develop, maintain, support, or improve the Service or otherwise carry out any purposes set out in this Privacy Policy. HEARTFLIGHT HK LIMITED implements appropriate technical and physical security measures—such as password protection, access logs, and system monitoring—to maintain the confidentiality and security of all users' information against loss or unauthorized disclosure, use, and modification.
However, due to the inherent nature of the Internet and related technology, we cannot guarantee protection of information under our control against loss, misuse, or alteration.
Your information may be stored and processed in any country where HEARTFLIGHT HK LIMITED, the HEARTFLIGHT HK LIMITED Group, or its service providers maintain facilities. In this regard, or for purposes of sharing or disclosing data as described herein, HEARTFLIGHT HK LIMITED reserves the right to transfer information outside your country. By using the Service, you consent to such transfer. HEARTFLIGHT HK LIMITED and the HEARTFLIGHT HK LIMITED Group share infrastructure, systems, and technology to provide an innovative, relevant, consistent, and safe experience across all HEARTFLIGHT HK LIMITED Group Apps. We also process information about you across the HEARTFLIGHT HK LIMITED Group for these purposes, as permitted by applicable law and in accordance with their terms and policies.
When we transfer personal information internationally, we implement safeguards in accordance with applicable law. If you would like more information about our personal data transfer practices, please contact us using the details under "Contact Information."
We may also pseudonymize or aggregate Personal Information for analytical purposes. This helps us develop new and improve existing services, conduct fraud detection and account safety analysis, analyze usage trends, and provide third-party service providers with basic statistics about how their service is used by HEARTFLIGHT HK LIMITED users.
12. Retention of Your Data
We will keep your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless the law requires us to keep it longer. Once we no longer need your personal data, we will either irreversibly anonymize or securely delete it from our servers.
13. Your Data Protection Rights
HEARTFLIGHT HK LIMITED wants to ensure you are fully aware of your data protection rights. In particular, you are entitled to the following:
- Right of Access: You have the right to obtain confirmation from HEARTFLIGHT HK LIMITED as to whether your personal information is being processed and, where it is, to request a copy.
- Right to Withdraw Consent: Providing your consent gives HEARTFLIGHT HK LIMITED a lawful basis to process your personal information. You may revoke your consent at any time.
- Right to Rectification: If you entered incorrect age or gender information, we can assist you. Please submit feedback within the App, and we will handle your request.
- Right to Erasure: You have the right to request deletion of your personal information under certain circumstances. Please note this right may be limited if the data is necessary for compliance with a legal obligation or for establishing, exercising, or defending legal claims.
- Right to Restriction of Processing: You have the right to object to and request restrictions on processing your personal information under certain circumstances.
- Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and transmit it to another controller, where (i) processing is based on your consent, and (ii) processing is carried out by automated means.
- Right to Object: You have the right to object, on grounds relating to your particular situation, to processing of your personal information at any time. HEARTFLIGHT HK LIMITED shall no longer process the personal information unless it demonstrates compelling legitimate grounds overriding your interests, rights, and freedoms or for establishing, exercising, or defending legal claims.
- Right to Complain: You have the right to file a complaint with our Data Protection Officer (details provided below) if you believe any of your rights have been infringed by HEARTFLIGHT HK LIMITED.
14. Exercising Your Data Protection Rights
If you wish to update or delete your submitted personal information, you can do so via the App. Alternatively, send your request to our Customer Service Manager at: heartflight@gmail.com.
15. Cookie Policy
Cookies are small text files stored on your browser or device by websites, applications, online media, and advertisements when you visit a website.
We use cookies and similar identification technologies (e.g., web beacons, pixel tags) on our Site, App, emails, and online advertisements for various purposes, including verifying users; remembering preferences and settings to enhance your experience when you return; delivering relevant content and advertisements based on preferences, location, and usage patterns; monitoring, evaluating, and optimizing our Site and App operation; tracking and measuring advertising campaign effectiveness; and analyzing traffic on our Site, App, and our partners' or HEARTFLIGHT HK LIMITED Group members' websites.
You can choose whether to accept cookies by adjusting your browser settings. Most browsers accept cookies by default or prompt you, but you may remove or block all browser cookies. However, disabling cookies may cause some services to malfunction, and you may not receive the most efficient and personalized experience.
16. Notification of Changes
We reserve the right to change this Privacy Policy at our discretion from time to time. You may review updates via links on our Site. You agree to accept electronic communications and/or postings of a revised Privacy Policy on the Site, which constitute notice to you.
If we make material changes, we will notify you by publishing a revised Privacy Policy, via a notice on our Site, a pop-up within our App, or as required by law. You agree to review the Privacy Policy periodically to be aware of modifications. Your continued use of the Service after we publish a revised Privacy Policy or provide notice constitutes acceptance of the revised Privacy Policy.
17. Contact Information
If you have any questions about this Privacy Policy, please contact us at heartflight@gmail.com.